Lazy, lazy, lazy: the truth about B2B prospects
And how your marketing content can take more of the strain
Blog
Tips to improve your B2B writing
Are you over-packing your B2B content case?
How travelling light makes your marketing comms go further.
Inga Seliverstova
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The time I chased a prospect down a corridor
Finding the truth in B2B copywriting
Are you the only non-boring business person?
How to create B2B marketing content that even you'd like to read.
5 tips for writing better award entries
A three-minute video to help you write better B2B award entries.
Marcos Luiz Photograph
![Person raising hand to ask a question]( "Person raising hand to ask a question")
Two questions to improve your B2B website copy
Why business people speak like idiots
Why is so much B2B writing stuffed with jargon?
Photo by Etienne Girardet on Unsplash
![Window with neon sign: 'What is your story?']( "Window with neon sign: 'What is your story?'")
Writing blockbuster B2B case studies
Customer stories are powerful tools in business-to-business marketing – they create credibility and help prospective clients understand how your offering could help them.
Photo by Jack Hunter on Unsplash
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Three tips to keep your B2B writing brief
“The more words I use to describe this,” you might mutter, as you try to explain what makes your strategic software solution different to someone else’s strategic software solution, “the more likely some of them will hit the mark.”
