Blog

NotJustAds • 17th November 2025

Not Just Ads podcast: In B2B, being forgettable is costly

A chat with Marcus Sherwin about the way B2B organisational structures are set up to limit risk, which makes it hard if you're a marketer trying to do something different. About how to take a 'dry' topic (I put it in quote marks because there's no such thing, really) and make it entertaining. And about CEOs on trampolines.

Publicis Pro • 5th November 2025

The Untrended podcast: S 02 | Ep 01 - Creators Without Cringe

I joined Nicole Jones on the Publicis Pro podcast to talk about how B2B brands can collaborate with creators.

Bye-Bye, Bad B2B Copy • 16th October 2025

Fling away those flip-flops

And write to the rhythm of your own B2B beat

50 Marketing • 15th October 2025

Humor in B2B Marketing | Heather Barnett on Copywriting & Branding

On the Missing Half podcast, I talk to Bill Woods about humour (or humor, as this is a US podcast) and the riskiness of not taking a risk in B2B.

Bye-Bye, Bad B2B Copy • 4th August 2025

Hey presto!

How copywriters can help B2B buyers conjure up more time

Joel Harrison B2B • 7th July 2025

Time to get serious about humour in B2B marketing

I spoke to Joel Harrison, on his 'Trust & Influence in B2B' podcast, about how it pays to be funny in business-to-business marketing.

Bye-Bye, Bad B2B Copy • 30th June 2025

Customers: read my mind

When a 'customer challenge' is really an internal product label

Bye-Bye, Bad B2B Copy • 26th May 2025

Ubiquitous tropes

How to get rid of dead weight in your B2B writing

Bye-Bye, Bad B2B Copy • 28th April 2025

Don't worry: behind every AI is a human

Reports of the death of the copywriter have been greatly exaggerated

Bye-Bye, Bad B2B Copy • 7th April 2025

Does your B2B content pass the tiptoe test?

How to grab your reader by the scruff of the neck every time

Bye-Bye, Bad B2B Copy • 24th March 2025

"What if I look like an idiot?"

…and other reasons B2B marketing plays it too safe

Bye-Bye, Bad B2B Copy • 10th March 2025

Lazy, lazy, lazy: the truth about B2B prospects

And how your marketing content can take more of the strain

Bye-Bye, Bad B2B Copy • 24th February 2025

Are you over-packing your B2B content case?

How travelling light makes your marketing comms go further.

Inga Seliverstova

Bye-Bye, Bad B2B Copy • 10th February 2025

The time I chased a prospect down a corridor

Finding the truth in B2B copywriting

Bye-Bye, Bad B2B Copy • 27th January 2025

Are you the only non-boring business person?

How to create B2B marketing content that even you'd like to read.

5th September 2024

5 tips for writing better award entries

A three-minute video to help you write better B2B award entries.

Marcos Luiz Photograph

7th March 2024

Two questions to improve your B2B website copy

2nd January 2024

Why business people speak like idiots

Why is so much B2B writing stuffed with jargon?

Photo by Etienne Girardet on Unsplash

16th November 2023

Writing blockbuster B2B case studies

Customer stories are powerful tools in business-to-business marketing – they create credibility and help prospective clients understand how your offering could help them.

Photo by Jack Hunter on Unsplash

16th November 2023

Three tips to keep your B2B writing brief

“The more words I use to describe this,” you might mutter, as you try to explain what makes your strategic software solution different to someone else’s strategic software solution, “the more likely some of them will hit the mark.”